Jason from Powerful Words Character Development here…hope you’re doing great!
It’s a beautiful, sunny day here in NJ – aside from the fact that my daughter Tallie has pnemonia, my son Noah has an ear infection, Dr. Robyn’s got a cold, and I’ve got bronchitis. Yuck.
That being said, I still wanted to share some goodies with you today.
This morning, in between coughing fits, I was speaking with one of my platinum coaching clients, and we were discussing some valuable systems to help her increase her word of mouth referrals (that’s currently her #1 lead generation vehicle, so that’s where she likes to focus her energy).
Here’s the Cliffs Notes version of our conversation:
Most people don’t get enough referrals because they either:
a.) Don’t Deserve Them “if you want to be remarked about, you must be REMARKABLE!”
b.) Most owners/instructors/coaches don’t tend to ask for referrals on a regular basis.
c.) Most owners/instructors/coaches don’t have a systemized method for collecting the referrals.
d.) Most owners/instructors/coaches don’t have a systemized method for following up with the people who were referred to them.
e.) Most owners/instructors/coaches don’t have enough “social proof” to help make it commonplace for your members to WANT TO refer their friends.
f.) Most owners/instructors/coaches don’t have a system for keeping them on track and forcing themselves to take the necessary steps to guarantee their success.
Here are some helpful thoughts / systems for you:
1.) Every single morning when you walk into your facility…focus on and implement AT LEAST 1 idea so that you, your staff or your product (the instruction) OVERDELIVERS. Make sure that you document it so that you can make it part of your standard operating procedures.
2.) Every single day, set it as your minimum goal to generate at least one referral….that means go ahead and ASK. My grandmother always told me, “Jason, if you don’t ask…the answer is always NO.” Smart Lady!
3.) In the “members only” area of your website, you really need an automated system to generate and collect referrals from your current members. (FYI – the folks who are currently working with me and my team on their sites, are getting this system for free)
4.) It’s imperative that once you generate the referrals that you have a simple to use, automated system to follow up with them (if they don’t join when you call them the first time). This can be easily done using any of the autoresponder / CRM software out there – if you need any help on that, drop me a note.
5.) You absolutely, positively MUST collect and USE testimonials or “social proof” in all of your marketing…it’s really just that important. Keep in mind that “what you say about your program is good…what THEY say about your program is GOLD.
*** Special System / Script – click here to download (for free) one of the emails that my we’ve used successfully for years to generate testimonials and case studies from our current members. This is one of 6 that we use on a regular basis, FYI.
6.) One of my long time friends and dare I say, students (he was a long time Powerful Words client and graduated every single one of my Marketing Courses) wrote a fantastic blog post this morning about a system I taught him years ago…the system was designed to FORCE ME TO TAKE CONSISTENT ACTION, EVEN IF I DIDN’T WANT TO. Click Here to check out the blog post –> http://goo.gl/FA7zh
Alright – I’m headed home for some chicken soup to hopefully kill whatever I’ve got. Hope you’re gearing up for a wonderful holiday…please let me know how I can be helpful to your success. Everybody here at Powerful Words is eager to see you make 2012 your best year yet.
P.S. If for some reason, you’re not yet a Powerful Words Character Development Family member yet…please drop me a line personally at firstname.lastname@example.org and let’s set up a brief phone call. You DO NOT want to be without this Vital Business System come 2012!